Bouldering Project, a climbing gym across 11 locations, aimed to unify its disconnected brand identity. Offering a diverse amount of amenities and an inviting atmosphere. The cohesive new branding fosters a better sense of community and encouragement for all visitors.

Capturing the world of sports through motion, this 10-week exploration enriched my skills by delving into different mediums, layouts, and techniques. The stylized final designs convey dynamic energy and excitement, resonating with fans while strengthening my expertise.

For Ride Snowboards' brand, this merchandise initiative enriches offerings with 3 t-shirts and 4 bold snowboard graphics, embodying the brand's rough, fun nature. Resonating with snowboarders' expressive personalities, this collection aims to align with Ride's 'for the people' mentality.